A cleaner way to do beauty.

For people and planet.

We are here to change the haircare and beauty industry. Because we know there is a better and cleaner way. One that really works for both people and planet.

Haircare and beauty is a 500 Billion Dollar industry that is addicted to chemicals and plastic. When you buy a high-end liquid shampoo today, about 70% of it is water (increasing to about 90% for a conditioner), and then there are chemicals, some of them quite harsh. And it all comes in a thick old fashioned plastic bottle that is close to impossible to recycle anywhere. As a result, some 80 Billion (with a B!) shampoo and conditioner bottles get trashed annually. Many end up in the oceans.

That all feels very old fashioned to us… Our products are consciously crafted in the South of France using 100% renewable energy and carefully selected gentle ingredients your hair and body will love. We don’t use any harsh ingredients, and instead of loading products with water, we load up on 100% organic scents from our perfumer friends in Grasse. We mix the gentle ingredients with the wondrous scents and turn it into solid bars that we package in beautiful and easily recyclable cardboard instead of thick everlasting plastic. As a result, each bar we make avoids the need for at least 2 plastic bottles. And then we give 20% of our profits to amazing environmental organizations that protect the planet and combat climate change. Makes sense, doesn’t it?

We have chosen to donate money to the following organizations because we love what they do and they deliver results! 

Jane Goodall Institute

20% of our Amazonian Amour profits go to amazing organizations that protect the world’s rainforests, such as the Jane Goodall Institute– France

Created by renowned ethologist, conservationist Founder – the Jane Goodall Institute and UN Messenger of Peace Dr. Jane Goodall,DBE, this organization builds on her legacy protecting great apes especially chimpanzees and their habitat. Following in the trailblazing footsteps of its founder, the Institute leads a global conservation movement to protect our fellow species and take care of our planet. From projects restoring chimpanzees’ habitat to working with Roots & Shoots youth groups in more than 65 countries, its practical initiatives inspire hope through action. Through its innovative community-led projects, the Institute creates lasting impact for people, animals and the environment.

Sea Shepherd

20% of our Ocean Magic profits go to extraordinary organizations that protect the world’s oceans, such as Sea Shepherd.

Sea Shepherd’s mission is to protect and conserve the world’s oceans and majestic marine wildlife. Its international fleet of ships is deployed in direct action campaigns across the globe to preserve our oceans from exploitation and environmental damage. Providing at-sea resources to support conservation laws and defend marine wildlife, it helps to protect against illegal fishing and promote better practice worldwide. Sea Shepherd also supports scientific research to create new Marine Protected Areas, to help reach the global goal of protecting 30% of the world’s oceans by 2030.

Protect Our Winters

20% of our Alpine Glow profits go to incredible organizations that protect the world’s mountains, such as Protect Our Winters.

Founded by professional snowboarder Jeremy Jones, Protect Our Winters helps adventure sports enthusiasts protect the places and lifestyles they love from climate change. Adding a fresh voice to the climate movement, POW mobilizes the outdoor community to be effective advocates and take real action on climate. Its 100+ athlete ambassadors range from Olympic medallists to champion skiers, alpinists and trail runners, alongside partner brands and resorts. Between them they reach millions of followers, empowering them to engage in effective climate action, from low-carbon solutions to creating culture change and support for international climate policies.


20% of our profits from sales in Ibiza, Formentera, Mallorca and Menorca go to IbizaPreservation, an inspiring organization that protects the Balearic Islands.

This foundation promotes the conservation of Ibiza and Formentera by protecting and regenerating the islands’ incredible landscapes and marine environment. This includes the extensive Posidonia seagrass meadows, which are up to 100,000 years old and have been declared a UNESCO World Heritage Site. Through projects spanning sustainability, local produce, marine protection and a plastic-free environment, IbizaPreservation helps to care for the unique heritage of the two islands. Promoting a more sustainable way forwards, the foundation’s work helps to preserve the natural beauty of the Balearics for generations to come.