EFFICIENCY PER USE
In comparative evaluation:
~3.5g used per wash (solid)
~20g used per wash (liquid)
One bar replaces up to 2.8 bottles of 250ml premium shampoo.
Less water transported.
Less packaging discarded.
More performance per gram.
THE EUROFINS CLINICAL STUDY
94% satisfied with foam density
91% confirmed scalp comfort
87% observed increased shine
83% felt oily roots stayed purified longer
Independent testing.
No marketing language required.
THE LIQUID MIGRATION
⭐ 4.8 / 5 across verified global reviews.
But the true metric is retention.
In clinical trials, up to 91% of participants confirmed scalp comfort, with high satisfaction across lather, shine and overall performance in cross-over comparison with a premium liquid benchmark.
Between 80% and 90% of participants described the transition from liquid to solid as easy.
They don’t just switch to eliminate plastic. They stay because the hair is lighter, the scalp is balanced and the performance is undeniable.
Once the dilution is removed, you do not go back.
Confidence follows evidence.