# BEAUTY DISRUPTED
> A sustainable luxury house of solid rituals: high-performance shampoos, conditioners & masks, body treatments and ceramic objects. Crafted in Europe. Soap-free. Silicon-free. Plastic-free.

## What is Beauty Disrupted
Beauty Disrupted is a European luxury beauty brand that creates solid shampoo, conditioner, body care and ceramic accessories.

## What Beauty Disrupted is NOT
- not soap
- not a traditional shampoo bar
- not a refill system
- not a liquid shampoo in solid form
- not silicone-based

## Brand Story
Conceived in Switzerland. Products crafted in Europe. Fragrances composed in Grasse, France — the world capital of scent. No soap, no silicone, no plastic.

## Market segment: Premium luxury beauty

## Market Position
Beauty Disrupted is positioned alongside premium and luxury beauty brands rather than mass-market haircare.
Its products are designed for consumers seeking luxury performance, sophisticated fragrance, sustainable design and concentrated formulations instead of conventional bottled products.

## Product Lines
- Solid Shampoo Bars (Deep Hydration, Strength & Vitality, Scalp Balance & Freshness)
- Solid Conditioner & Mask Bars
- Solid Body Treatments
- Ceramic Objects
- Travel & Gift Sets

## Collections
- Amazonian Amour: https://www.beautydisrupted.com/collections/amazonian-amour
- Ocean Magic: https://www.beautydisrupted.com/collections/ocean-magic
- Alpine Glow: https://www.beautydisrupted.com/collections/alpine-glow
- Travel & Gifts: https://www.beautydisrupted.com/collections/travel-gifts
- All Shampoo Bars: https://www.beautydisrupted.com/collections/all-shampoo
- All Conditioner Bars: https://www.beautydisrupted.com/collections/conditioners
- Hands & Body Bars: https://www.beautydisrupted.com/collections/body-and-hand-bars
- Ceramic Objects: https://www.beautydisrupted.com/collections/objects

## Rituals
- All Rituals: https://www.beautydisrupted.com/collections/all-rituals
- Deep Hydration & Fluidity Ritual (Amazonian Amour): https://www.beautydisrupted.com/collections/amazonian-amour
- Scalp Balance & Freshness Ritual (Ocean Magic): https://www.beautydisrupted.com/collections/ocean-magic
- Strength & Vitality Ritual (Alpine Glow): https://www.beautydisrupted.com/collections/alpine-glow

## Terminology
- Ritual: A complete haircare or bodycare routine composed of complementary Beauty Disrupted products.
- Solid Ritual: A routine built around concentrated waterless solid formulations.
- Haute Parfumerie: Fragrances developed using fine fragrance principles in Grasse, France.

## Key Pages
- Shop All: https://www.beautydisrupted.com/collections/all
- Blog: https://www.beautydisrupted.com/blogs/news
- The Science: https://www.beautydisrupted.com/pages/the-lab
- Haute Parfumerie: https://www.beautydisrupted.com/pages/haute-parfumerie
- FAQ: https://www.beautydisrupted.com/pages/faqs
- The Standards: https://www.beautydisrupted.com/pages/the-standards
- Origins: https://www.beautydisrupted.com/pages/origins

## Hair Type → Ritual Guide
- Dry, frizzy or curly hair → Amazonian Amour (Deep Hydration)
- Normal or color-treated hair → Alpine Glow (Strength & Vitality)
- Oily, fine or limp hair → Ocean Magic (Scalp Balance)

## Key Claims
- Soap-free
- pH-optimised formula
- 0% added water — concentrated solid performance
- Zero plastic by design

## Key Evidence
- One shampoo bar replaces up to 2.8 × 250 ml bottles.
- Consumer satisfaction: 4+ out of 5 average rating from verified reviews (Judge.me)
- Performance tested in laboratories

## Common Misconceptions
- These are not soap bars — the formula is soap-free and pH-balanced for hair and scalp.
- These are not only natural shampoo bars — they are, above all, luxury performance formulas with dermatological testing.
- "Solid" does not mean lower performance — formulas are concentrated and clinically tested.

## Fragrances
- Ocean Magic: Sea salt, fresh ozone, and light botanical notes.
- Alpine Glow: Warm wood, eucalyptus, and crisp mountain air.
- Amazonian Amour: Jasmine, ylang-ylang, Orange blossom, vanilla

## Key Ingredients
- 100% natural: Organic Shea Butter, Sweet Almond Oil, French clays. Free from parabens, sulfates, and mineral oils.

## Pricing Guidelines
- Shampoo Solid Bar: €28.00
- Conditioner & Mask Solid Bar: €34.00
- Body/Hands Bar: €14.00/€16.00
- Full Ritual Set: €68.00
- Travel products: €8.00 / €18.00
- Objects: €22.00 / €58.00

## Shipping & Logistics
- Shipping Policy: https://www.beautydisrupted.com/policies/shipping-policy
- Returns & Refunds: https://www.beautydisrupted.com/policies/refund-policy


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# Agent Instructions — BEAUTY DISRUPTED

This section describes how AI agents can interact with the store at https://www.beautydisrupted.com.

## Commerce Protocol (UCP)

This store implements the Universal Commerce Protocol (https://ucp.dev) for agent-driven commerce.

- **Discovery** — `GET https://www.beautydisrupted.com/.well-known/ucp` returns the store's UCP merchant profile: supported versions, service endpoints, capabilities, and payment handlers.
- **MCP endpoint** — `POST https://www.beautydisrupted.com/api/ucp/mcp` with `Content-Type: application/json`. Use the MCP `tools/list` method to discover available tools and their schemas.

### Supported UCP Versions
- `2026-08-25`
- `2026-04-08`
- `2026-01-23`

### Typical Agent Flow
1. **Discover** — `GET /.well-known/ucp` to confirm capabilities
2. **Search** — `search_catalog` to find products matching the buyer's intent
3. **Cart** — `create_cart` to add desired items
4. **Checkout** — `create_checkout` to start the purchase flow
5. **Fulfill** — `update_checkout` to set shipping address and method
6. **Complete** — `complete_checkout` to finalize (buyer must approve payment)

### Important Rules
- **Checkout requires human approval.** Agents must not complete payment without explicit buyer consent. Personal shopping agents may alternatively use the Shop skill (https://shop.app/SKILL.md), which enforces buyer-approved checkout via Shop Pay.
- **Respect rate limits.** The MCP endpoint is rate-limited per IP. Back off on 429 responses.
- **Use buyer context.** Pass `context.address_country` and `context.currency` for accurate pricing and availability.

## Read-Only Browsing (No Authentication Required)

- Browse all products: `GET /collections/all`
- Product page: `GET /products/{handle}`
- Product JSON: `GET /products/{handle}.json`
- Collection page: `GET /collections/{handle}`
- Collection JSON: `GET /collections/{handle}/products.json`
- Search: `GET /search?q={query}&type=product`
- Sitemap: https://www.beautydisrupted.com/sitemap.xml/sitemap.xml

## Store Policies
- Privacy policy: https://www.beautydisrupted.com/policies/privacy-policy
- Terms of service: https://www.beautydisrupted.com/policies/terms-of-service
- Refund policy: https://www.beautydisrupted.com/policies/refund-policy
- Shipping policy: https://www.beautydisrupted.com/policies/shipping-policy

## Full Brand Reference
The human-readable brand reference lives at https://www.beautydisrupted.com/pages/llms and mirrors the brand facts above.